At least 88% of prospective home buyers use the internet as an informational resource during their real estate search (Realtor.com). With popular real estate syndication sites such as Realtor.com, Trulia.com and Zillow.com as well as social media networks, consumers are able to proactively find properties on their own. It doesn’t stop at the computer. 63% of online searches result in a property walkthrough.
What do these developments mean for real estate photography? The pressure is on. Real estate agents need photography that stands out and appeals to the ultimate decision makers, home buyers. [Read more…]