FSBO – Photography and Video: As you know, a picture says a thousand words. Unfortunately, many real estate agents and owners alike, advertise dark, dingy photos of their home. When a prospective buyer sees them in the advertising, it can very well turn them away from moving forward. Therefore, here are some photography tips to make your photos represent your home in its best light. You should not need any fancy-dancy camera to perform these functions. The settings are available on majority of digital cameras today, even the cheap ones.
1. Turn the flash off! When taking indoor photos, you want to capture the natural light, not a quick burst of light as the camera will only focus on the light directly in front of it causing the background to be dark and the foreground looking like the bright bald spot on my head, lol.
2. Use a tripod or other stationary device to set the camera upon. The features you will be using next cause the shutter of the camera to remain open and there is no way you will be able to hold the camera steady for that period of time which will cause blurred images.
3. On the camera menu, there should be an option for Exposure Compensation or EV. What you want to do is increase that exposure rate. The brighter the light in the room from the windows or lighting, the higher the exposure compensation should be.
4. Again, on the settings menu of the camera, turn the White Balance to cloudy.
These settings will allow the camera to capture all of the natural light of the room, almost blurring out the windows, so that you capture the natural warm feeling of the room.
Here is a quick easy tip to create a quick 30 second video of your home. Visit Animoto.com, sign up for FREE, and use your beautiful photos you shot to create a video. You can insert text such as the address, your contact information, whatever you like. You can then take you finished video and embed that into a website, email, host it on YouTube, etc. All this is free and will generate a much greater return than a standard photo gallery.
If you would like me to create a property webpage for you to advertise with your contact information, I would be happy to provide one for you for FREE. This webpage can be used in your online and offline advertising. To get this set up, just email me at [email protected].